iA


Experience

Discover

The Business

  • screening/benchmarking
  • kickoff-/immersion workshops
  • brand strengths & weaknesses
  • brand appearance

The Human

  • preparation of market research data
  • supervision of market research
  • stakeholder-interviews
  • segmentation (qualitative)
  • personas & use cases
  • moments-of-truth

Define

The Brand 

  • vision & mission
  • positioning & promise
  • models (e.g. essence, image, story, offers etc.)
  • communications & platforms (strategy, concept)
  • filters/sieves

The System(s)

  • ecosystems
  • products & services
  • applications & access
  • touchpoints & interactions
  • user journeys/channeling
  • information architecture
  • customer interaction center

Design

Idea + Concept

  • design research
  • ideation/creativity techniques
  • central theme/idea
  • design routes/directions
  • storyboards & wireframes

Visuals

  • look & feel
  • identities

Naming

  • name development
  • identity screening

Test

  • paper prototypes
  • basic click-dummies
  • ux testing (concept & supervision)

 

Industries & Clients

  • Automotive: Audi, Mercedes-Benz (Bus), Setra, Volkswagen
  • Banking: Barclaycard, Commerzbank, Credit Suisse
  • Energy: Sunfilm Solar, Umetriq, Vattenfall
  • FMCG: Coca-Cola, Ferrero, Herlitz, Nivea, SAB Miller, Sennheiser, Tchibo
  • Insurance: Allianz, Central (Private Health Insurance)
  • IT & Web: Haufe Lexware, IBM Germany, Siemens, SQS Software Quality Systems, Wer liefert was?
  • Life Science: Merck Millipore, Novartis
  • Logistics: Deutsche Post DHL
  • Retail: Conrad Electronic, Payback
  • Telecommunication: Deutsche Telekom, Mpass, Siemens, simyo, Vodafone
  • Transportation: Deutsche Bahn
  • Misc.: Buderus/Duktus, Bundespräsidialamt, FIFA, Wolfcraft

 

Employers

  • current – .HENKELHIEDL Berlin – Strategy Director [link]
  • 2013-2015 – think moto Berlin – Strategy Director [link]
  • 2010-2012 – MetaDesign Berlin – Brand Consulting Director [link]
  • 2009-2010 – DDB Tribal Hamburg – Senior Consultant [link]
  • 2005-2009 – The Brand Union Hamburg – Senior Brand Consultant [link]
  • 2000-2005 – Münster University/ Dept. of Information Systems – Consultant, Lecturer [link]

 

More detailed information needed? Matching project experience with industry and client? Get in contact and we can talk about a non disclosure agreement or something similar. Please, do understand that I’m not able to provide more detailed information on this platform.