iA


Bookshelf

Good reads

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Ken Segall
Insanely Simple:
The Obsession That Drives Apple’s Success

What is it about?
experiences of the philosophy, culture, organization of and ways-of-working at Apple – compared to experiences at other tech companies (ie. Dell, Intel etc.). It’s about the determination (obsession) of Apple to follow the „simplicity principle“ in everything they do (from product design and marketing to running meetings).

Why do I like it?
more than „Steve“ (although there’s a lot about „Steve“), comparison to other companies, new/fresh perspective, goes deeper than most of „the secrets of Apple“ books and articles, inspiring and entertaining

What not to expect?
balanced and scientific analysis, management textbook

Get it here or here.

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Ajaz Ahmed (AKQA), Stefan Olander (Nike)
Velocity.:
The Seven New Laws for a World Gone Digital

What is it about?
impressions, learnings, thoughts, „wisdom“, opinions, point-of-views, examples and anecdotes of a marketing world going digital. Presented in a conversation style, structured into seven „laws“.

Why do I like it?
entertaining, inspiring, attitude, conversation style, fantastic source for quotes

What not to expect?
scientific evidence, bullet-proof reasoning, cases you haven’t heard of

Get it here or here.

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Marty Neumier
The Brand Gap:
How to bridge the distance between business strategy and design

What is it about?
branding, brand identity, brand personality, corporate design, brand management, coordination, customer experience, alignment of brand strategy and brand design

Why do I like it?
whiteboard-style, entertaining, clarity, focused, condensed, it’s the essence of branding, not a typical US-branding-/business-book (= stays interesting after page 100), the design and layout, easy to read

What not to expect?
scientific evidence, guru-sytle anecdotes, vaunt, extensive case-studies, full-colour logos and design cases

Get it here.

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book cover: marty neumeier - zagMarty Neumier
Zag:
The Number One Strategy of High-Performance Brands

What is it about?
branding, brand strategy, brand positioning, radical differentiation, clarity, 17-step-process of designinng brands that „zag“ when others zig

Why do I like it?
see „The Brand Gap“ – it’s basically the same.

What not to expect?
see „The Brand Gap“ – it’s basically the same.

Get it here.

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book cover daniel pink - driveDaniel H. Pink
Drive:
The Surprising Truth About What Motivates Us

What is it about?
leadership, management, motivation, compensation, high-performance, creativity

Why do I like it?
inspiring read, fresh but obvious perspective (it is not about the money …), should be read by every manager/leader

What not to expect?
jam-packed scientific results, management handbook

Get it here or here.

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book cover hellmann - soziologie der markeKai-Uwe Hellmann
Die Soziologie der Marke
(German only)

What it is about?
sociology and brand management, the concept of a brand, perspectives on brands and brand management that are not taught in marketing/business school

Why do I like it?
maybe the best book on brands and brand management, alternative perspectives, complements marketing knowledge about brand management, should be a must-read for everyone in branding

What not to expect?
guidebook, whiteboard-overview, easy read, case studies

Get it here

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book cover mintzberg - strategy safariHenry Mintzberg, Bruce Ahlstrand, Joseph Lampel
Strategy Safari:
A Guided Tour Through the Wilds of Strategic Management

What is it about?
strategic management, different schools of strategy: illustrating the origins, founders and paradigms/principles of the 10 most common schools of strategy/strategic management.

Why do I like it?
insightful, clarifies perspectives, helps to understand that ’strategy‘ is not ’strategy‘ (depends on the school of strategy you follow – everybody talking about strategy or ’strategic xyz‘ should have read this book … would help to align perspectives)

What not to expect?
management handbook, guidebook, strategies, recommendation

Get it here or here.

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vikingmanifestoSteve Strid, Claes Andréasson
The Viking Manifesto:
The Scandinavian Approach to Business and Blasphemy.

What is it about?
the success and principles of nordic brands, branding, brand idea & promise, differences to the anglo-american way of marketing, corporate culture, management, the Vikings ;-)

Why do I like it?
easy read (i.e. for a medium flight or train ride), funny writing, entertaining, inspiring

What not to expect?
scientific evidence, blueprints, bullet-proof reasoning

Get it here.

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to be continued soon …